Dutch consumers are increasingly using their smartphones to order food and drinks. As a result, a great deal of interesting data is being collected behind the scenes, and not just by producers: consumers are also gradually developing a personal profile in the process. By adding nutritional values, food origin and various other data, food producers can help consumers create a personal profile that dictates their consumer behavior. This is one of the many ideas being developed today to make smart use of data.
Changes are happening fast, especially in food service and retail. Consumers are gaining more and more influence. Info Support can help businesses respond to this trend. Combining data in particular provides opportunities for businesses to make a difference.