An introduction to user journeys

Jason Hobbs introduces you into the potential of user journeys.

“Designing a website’s structure around customer needs creates trust—trust in the web as a valuable space to interact with a brand, product, or service. Such a website provides your customers with a valuable first point of contact.

 

Creating a user journey places a strong emphasis on personas and also merges the creation of scenarios and user flows. However, unlike user flows, hierarchies, or functional specs (which explain the interaction between a user and a system’s logic and processes), user journeys explore a user’s mental and lived “patterns, processes, and paths” and translate these into web-based experiences.”