Google wants to organize the world's information

“It seems no one is safe: Google is doing Wi-Fi; Google is searching inside books; Google has a plan for ecommerce. Of course, Google has always wanted to be more than a search engine. Even in the early days, its ultimate goal was extravagant: to organize the world’s information.” (Kevin Kelleher in who’s afraid of Google: in short, almost everyone!)
 
Google is on a collision course with lots of companies in the information technology industry.
Blogs are currently flooded with articles like Google Expands Past Computer Screens.
 
Microsoft Watch had a short item on Services Microsoft Should, Could (and Just Might) Develop.
One of the services, codenamed Fremont, is tested right now at Microsoft, and is supposed to be a GoogleBase killer …