How to create a user-friendly website for the typical web visitor

It is possible to take advantage of the idiosyncrasies of the “average user” in the design and planning of your web site. Doing so not only produces a user friendly site, but also helps you accomplish the goals for your site. A survey of the things you can do on your site and the things you might want to avoid is available from Christopher Heng’s article: Is Your Site Ready for the Average User? (thesitewizard.com)