Good Designer Redesign, Great Designers Realign

For people who make websites:
 
 
  • The Redesigners often rely on emotional responses to aesthetics in justifying a redesign.
    (Our current stuff just looks old. A redesign would bring new traffic to the site.)
  • The Realigners cite strategic objectives and user needs as reasons to consider a site overhaul.
    (Market trends have shifted. Should our website be adjusted accordingly?)
 
Greg Storey wrote a related article: