Marketing for Geeks

Eric Sink does a series of articles entitled “Marketing for Geeks” on his weblog.
The central theme there is that if we demystify marketing, it can be competently done by technical people. The series is still being written, with new articles coming soon.
If you are intrigued by a statement like “Geeks understand market competition about as well as men understand women”, Marketing for Geeks is worth reading.
Included are interesting articles like Marketing is not a Post-Processing Step and Choose Your Competition